FAST stands for free ad-supported (linear) streaming TV services, a monetization model that has been growing in popularity hand in hand with the OTT's ongoing expansion over the market. 

Today, dominant industry players entered the game, betting on the audience of the OTT world, an increasingly prominent market that has become an essential component for broadcasters' and brands' success. However, the road does not promise to be easy, these giants have proven to know the traditional market very well, but the question is: Will they overcome the challenges of this new step in the OTT paradigm?

FAST connects advertising and scheduled TV as a way to deliver viewers with a subscription-free streaming alternative. Within its architecture, the creation of these new channels involves a detailed playlist curation set from an effective channel design.

In the package of indispensable resources required, we find, on the one hand, that FAST channels make use of graphics and promos (such as traditional broadcast television), therefore developing essential strategic thinking in terms of timing and placement. On the other hand, we have ad tech, since monetizing intelligently across all the platforms on which the channels are operating is key.

Diving into its benefits, the visibility of FAST channels is available across devices, with the advantage of having the possibility of being reproduced on the fly, making time-pegged content less problematic and fee-free. 

Welcoming new possibilities, FAST opens its arms to live broadcasts in the search of widening their scope, where they are able to take their live license/content to a free audience. Niche sports are getting stronger every day.

According to Statista's studies, the FAST model in the United States is expected to reach over six billion U.S. dollars by 2025. Marking an increase of about 3.5 billion U.S. dollars compared with what was estimated in 2021.

Rules are being rewritten in streaming, and roads tend to lead toward advertising, making a special place for new innovative revenue models that consumers might find of great interest. FAST might be the ally your business has been looking for.